Creator Management & Strategy

The right creator.
The right message.
Done right.

From brief to post to results — I run the whole thing, so you don't have to.

Tell Me About Your Brand
The Problem I Solve

Sound familiar?

Problem 01

You find a creator, but the content completely misses your point.

Problem 02

Too much information, no clear direction — the creator doesn't know what to focus on.

Problem 03

The post went live, but you have no idea if it actually worked.

I've been on both sides. That's why I built this.

About Me

"I used to be the one behind the camera — chasing good light, finding the right angle, trying to make something real feel worth sharing.

Somewhere along the way, I realised the problem wasn't the creators. It was the gap in between. Brands didn't know how to talk to us. And we didn't always know what they actually needed.

So I stepped in."

I speak both languages — I know what brands need, and I know how creators think.
What I Do

Influencer Campaign

The full picture — from finding the right creator to making sure the content hits. I handle the strategy, the people, and the process, start to finish.

What's included
  • Campaign strategy & brief
  • Creator sourcing & matching
  • Content direction & scripting
  • Draft review & approval
  • Publishing schedule management
  • 14-day performance report

Direct Post

No creator needed. I create the content and manage the posting — timed strategically so it reaches the right people at the right moment.

What's included
  • Content creation & copywriting
  • Visual direction
  • Strategic publish scheduling
  • Performance monitoring
Add-ons
Content rights licensing Paid ads (Meta / Xiaohongshu薯条) Event coordination
The Process

The Flow

Brief

Goals, brand direction, and key messages aligned.

Strategy

Creator shortlist and content direction confirmed.

Creation

Content produced and reviewed before going live.

Publishing

Scheduled for optimal timing and reach.

Reporting

Full performance report delivered 14 days post-publish.

Past Clients

Brands I've Worked With

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Testimonials

What they say

Client feedback

"A content creator who understood exactly what we needed. The process was seamless and the creators delivered the perfect message."

— Brand Manager, Tech Co.

Creator feedback

"Finally someone who bridges the gap! The brief was clear and I could just focus on creating great content."

— Content Creator

Data insight

2x

Average engagement rate increase across all campaigns managed through our strategic process.